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It’s not just about what you wear—it's about how you feel and live.
Developed by Jennifer Heinen, a leading fashion psychologist, the Style-Mind Shift bridges fashion psychology and personal development, aligning your outward appearance with your inner identity.
Through this transformative process, you’ll:
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Unlock your potential
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Boost your confidence
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Enhance emotional well-being
when we dress with intention, we don’t just change our style
—we change our life!
The Mynd Edit
by Fashion Psychologist Jennifer Heinen
The Mynd Edit by Fashion Psychologist Jennifer Heinen is ELETOM Magazine’s newest monthly Saturday column. Each month, Heinen explores the impact of fashion and how it intersects with conversations and power dynamics across all industries, whether it’s in film, society, and pop culture.
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Our Latest Podcast Episode
Your favorite podcast on all things fashion psychology, airing every two weeks.
"Fashion is often viewed as superficial, but I’ve always seen it as a powerful tool for self-expression, identity formation, and mental well-being."
Jennifer Heinen for Harness Magazine
![Beauty and the Beast isn’t a love story.
It’s a lesson in emotional labor, aesthetic compliance — and how easily we mistake endurance for romance.
Belle was different. Bookish. Brave. Brilliant.
But the only place she was fully seen… was a castle she couldn’t leave.
As a fashion psychologist, I’ve seen it too many times:
✂️ Dressing up the discomfort.
✂️ Softening the rage.
✂️ Looking radiant while held.
The yellow dress wasn’t freedom.
It was a costume change.
📖 This week on #Substack, I break down what this story really cost us.
👉 A Tale As Old As Time: Why Being Seen Shouldn’t Require Being Caged
For anyone who’s ever:
– Been told they’re “too much”
– Been loved for what they softened
– Stayed quiet to keep the peace
🖤 Read it now [link in Highlights]
#OnceUponALie #BeautyAndTheBeast #FashionPsychology #EmotionalLabor #FeministFairytales #ClothingAndControl #YellowDressMyth #SeenNotCaged #FairytaleDebunking #FashionAndFeelings](https://scontent-sea1-1.cdninstagram.com/v/t51.82787-15/610289776_18029969156773822_7460954685031284467_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=101&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=YIb7GPi3mKQQ7kNvwFMDJwK&_nc_oc=Adn_Q1RK1YM9KC7T0BIuJejcr2YzIRMSIKl8aLUCe34h37_sR3Y7iW0Ydle4-ZsjR1Q&_nc_zt=23&_nc_ht=scontent-sea1-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_HPrgGd9_7LxHqPGmCbL9w&oh=00_Afo-JQ8AL-66FuuVuZh10ZWm7pBn1WkIGUidZE8q9RplUA&oe=696DA40E)
![Grey Hair. Red Lipstick. And a mirror I no longer avoid.
I used to look away.
Now, I stay long enough to see.
In this Monday’s Substack, I wrote about the first time I truly met my reflection—not to adjust or critique, but to remember who I am.
Grey streak and all.
💋 Fashion is more than expression—it’s a reconnection.
✨ Read the full story [link in bio].
Tag someone who needs this reminder:
You are not here to shrink. You are here to see yourself.
#GreyHairDontCare #RedLipstickPower #FashionPsychology #SelfLoveClub #MirrorWork #StyleAsHealing #SubstackWriters #StyleMyMind #VisibleAtEveryAge #AuthenticStyle](https://scontent-sea5-1.cdninstagram.com/v/t51.75761-15/510478801_18007584092773822_2709582052808425851_n.jpg?stp=dst-jpg_e35_tt6&_nc_cat=105&ccb=7-5&_nc_sid=18de74&efg=eyJlZmdfdGFnIjoiRkVFRC5iZXN0X2ltYWdlX3VybGdlbi5DMyJ9&_nc_ohc=4DEUWFExNlgQ7kNvwEVumdS&_nc_oc=AdlS1cHpFdB9JhToOK7uPYhaIUkVXo3LT2yMdfPPQgmzO6hvVwqR3pcbll9YBjDH_aU&_nc_zt=23&_nc_ht=scontent-sea5-1.cdninstagram.com&edm=ANo9K5cEAAAA&_nc_gid=_HPrgGd9_7LxHqPGmCbL9w&oh=00_Afqi96ZUKD2n3v3PXzNEAz5oCIGBJZZEQlRK9tr60rrfQA&oe=696D9737)
For any media or collaboration requests
please reach out to Anica Broms:
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